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Tverskaya Street (p=tvʲɪrˈskajə ˈulʲɪt͡sə), known between 1935 and 1990 as Gorky Street (), is the main radial road street in Moscow. The street runs Northwest from the central Manege Square in the direction of Saint Petersburg and terminates at the Garden Ring, giving the name to Tverskoy District. The route continues further as First Tverskaya-Yamskaya Street, Leningradsky Avenue and Leningradskoye Highway.
In the 17th and 18th centuries, Tverskaya Street was renowned as the centre of Moscow's social life. The nobility considered it fashionable to settle in this district. Among the Palladian mansions dating from the reign of Catherine the Great are the residence of the mayor of Moscow (1778–82, rebuilt in ), and the English Club (1780s). The mayor's residence among a number of other historic buildings was moved about 14 meters for the widening of the Gorky Street during Stalin's time. On the square before it stands a statue of the legendary founder of Moscow, Yuri Dolgoruky, erected for the city's 800th anniversary.Gruliow, L.: Moscow. Time Life Books, 1978.
During the imperial period, the importance of the thoroughfare was highlighted by the fact that it was through this street that the tsars arrived from the Northern capital to stay at their Kremlin residence. Several were constructed to commemorate coronation ceremonies. In 1792, the Tverskaya Square was laid out before the official residence of the governor of Moscow as a staging ground for mass processions and parades. In 1947, the square was decorated with an equestrian statue of Prince Yury Dolgoruky, founder of Moscow.
Towards the end of the 19th century, the street was reconstructed, with stately neoclassical mansions giving way to grandiose commercial buildings in an eclectic mixture of historical styles. A characteristic edifice of the time is the eclecticism Hotel National, Moscow (1901-1903), whose interior is a landmark of Russian Art Nouveau. In 1888 the actor, theatre director and founder of the Moscow Art Theatre, Constantin Stanislavski, rented the Ginzburg House on the street and had it converted into a luxurious clubhouse with its own large stage and several exhibition rooms, in order to house his newly formed Society of Art and Literature.Benedetti (1999, 27). The Society gave its last performance there on 3 January 1891 and the building burnt down on the night of January 10.Benedetti (1999, 42).
Further expansion occurred in line with Soviet government's adoption of the 1935 master plan. During that period, all the churches and most other historic buildings were torn down in order to widen the street and replace low-rise buildings with larger, early Stalinist apartment blocks and government offices. Arkady Mordvinov, who handled this ambitious project, retained some historical buildings, like the ornately decorated Savvinskoye Podvorye by Ivan Kuznetsov. This building was moved to a new foundation North from the new street line, and is now completely enclosed inside Mordvinov's Stalinist block at 6, Tverskaya Street.
The project was only partially completed before World War II; more Stalinist blocks appeared in the 1940s and 1950s, still leaving a lot of 19th-century buildings. Most of them were torn down later, with a few exceptions like Yermolova Theatre still standing. Hotel Intourist, a 22-story tower built in 1970, was demolished in 2002 and replaced by the Ritz-Carlton Hotel Moscow.
When Soviet President Mikhail Gorbachev assumed power, he encouraged a return to the country's old Russian names. Thus, the street's name became "Tverskaya Street" again, after a 55-year interlude as Gorky Street.
Tverskaya Street is the most expensive shopping street in Moscow and Russia. According to an index published by global real estate company Colliers International in 2008, it is now the third most expensive street in the world, based on commercial rental fees. It is the center of the city's nightlife and entertainment.
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